The Earls restaurant chain says it will start serving Canadian beef again following a recent uproar over its decision to switch to hormone-free meat from the United States.
The Vancouver-based company which has 26 of its 66 locations in Alberta said last week it would serve beef with the U.S.-based Certified Humane designation, raised without the use of antibiotics, steroids or added hormones.
Earls president Mo Jessa now says the company “made a mistake” when it decided to move away from Canadian beef.
The decision quickly prompted a backlash from cattle farmers and incited anger on social media, with high-profile politicians even jumping into the fray on Twitter.
In a tweet earlier this morning, Premier Brad Wall simply wrote “Thank you Earls”.