The town of Tisdale in northern Saskatchewan is no longer using the slogan “Land of Rape and Honey.”
The community has revealed a new logo with the catchphrase “Opportunity Grows Here.”
Town council voted last fall in favour of a rebrand after a survey found a majority of Tisdale’s 3,200 residents wanted to drop the town’s nearly 60-year-old motto.
Rape refers to the bright-yellow rapeseed plant that was a precursor to modern canola and was a key crop in the area.
But some were concerned the word offended people who thought it referred to sexual assault.
Sean Wallace, Tisdale’s economic development director, says the new logo looks to the town’s future while recognizing its agricultural traditions.
(The Canadian Press)