The Air Miles loyalty points program says it is cancelling plans to implement an expiry policy and collectors won’t lose their miles at the end of this year.
Air Miles collectors would have seen miles they haven’t claimed within five years expire on December 31 this year.
But LoyaltyOne, the company that runs Air Miles, says it decided to change its position due to uncertainty with provincial governments proposing or considering legislation to prevent the expiry of rewards points.
In Ontario, a private member’s bill sought to make it illegal for companies to allow points to expire only due to the passage of time.
LoyaltyOne said in a statement it believes cancelling the policy will lead to governments and industry members having more meaningful conversations that can help such loyalty programs remain viable across Canada.
The Air Miles reward program launched in 1992 and has more than 11 million active collector accounts.
(The Canadian Press)