Putting a stop to bullying is something everyone needs to get behind.
From now until Pink Day on February 22, ads will run on 15 digital billboards across the province, to raise awareness about bullying and the recurring issue it is.
Saskatchewan Roughrider and Pink Day Educator with the Saskatchewan Red Cross Dan Clark says the goal is to reach every school in the province.
“The objective out of everything, is to reach every student in Saskatchewan, myself I’ve reached thousands of students over the last three years. It’s just an unbelievable campaign that we have with the shirts, something that’s dear to us in the group is being able to get our message out there and spreading the word about Imagine No Bullying.”
Businesses and individuals are asked to buy the Red Cross Pink Day shirts, post a photo of their team and use the hash-tag #PinkDay while tagging @RedCrossSK to get your message on the billboards.
“The Red Cross really needs funds to keep this initiative going” said Ryan Howard Vice President of Business Development with the Canadian Digital Network. “What we’ve done is we’ve built a social media and digital billboard component, where we ask companies to come out, buy the t-shirt from the Red Cross, take a photo of you and your team, and push that out on the Facebook and Twitter channels of the Saskatchewan Red Cross, and CDN will then take those images and your company name and push them across the province on the billboards” said Howard.
Luc Mullinder former Saskatchewan Roughrider, now the Project Lead for the Imagine No Bullying Campaign in Saskatchewan said support has continued to grow over the years.
“This province has responded tremendously to this program, we have gone from hitting one in every five students with our education platform to one in every three. That’s tremendous work, and we couldn’t have done it without Pink Day and the rest of the Province.”