Some of the best advertisements from around the globe will be showcased in Regina Friday night at the Artesian on 13th Avenue.
NABS (National Advertising Benevolent Society) is holding the Fifth Annual Cannes Lions Reel Gala, where the ads will be featured.
Along with the screenings, the gala will also see a silent auction.
Doors open at 6:30 p.m. Friday evening, with proceedings getting underway at 7:00 p.m.
The reel screening will be at 8:00 p.m. with an after party to follow.
One-hundred per-cent of the of the proceeds from the night will go towards supporting NABS, which is the only charitable organization in the country that provides help for advertising , communications and professionals in a related industry, that may require assistance due to illness, injury, unemployment or financial difficulties.
“Nabs Canada works with a confidential national team of volunteers from our industry who give tirelessly to the cause, to rally around all people requiring help.” said Loraine Brown NABS West Regional Director, in a news release.
Tickets can be bought online at brown.ca or at the door.
Regular tickets are $50, and student tickets are $25.
“The organization undertakes major fundraising events across the country, conducts a year ’round media sale and relies on the generosity of over 600 donors to sustain its services and continued evolution,” Brown also said.