Police across Saskatchewan will be turning their attention towards distracted drivers in March.
Drivers using their cellphones while behind the wheel; including those making calls, sending texts or sharing on social media will be the main target.
Police will also be on the lookout for motorists driving without due care and attention.
This could be drivers who are eating, putting on makeup, or programming a GPS.
“When you’re behind the wheel, you’re responsible for thousands of pounds of glass and steel,” said Earl Cameron, Executive Vice-President of the Auto Fund.
“At road speeds, a quick lapse in attention can come with a lifetime of consequences. The next time you have the urge to do anything but drive while behind the wheel, ask yourself if that distraction is really worth it.”
Distracted driving remains the top contributing factor of collisions in Saskatchewan, and a top contributing factor in fatal collisions.
In 2015, there were nearly 5,700 collisions in Saskatchewan due to distracted driving, where 802 people were injured and 36 were killed.
Cellphone legislation was strengthened in Saskatchewan on Jan. 1, 2017.
It now prohibits drivers from using, viewing, holding or manipulating mobile devices while driving.
Experienced drivers can use hands-free cellphones if they are activated with voice commands or one-touch, and are dashboard, visor or cradle mounted.
New drivers, meaning anyone in a Graduated Driver Licensing program, can’t use cellphones at all — not even hands-free.