Four GMC awards of excellence were presented to Capital GMC in Regina Friday morning.
It was the first time ever a Canadian GM dealer had been recognized with all four excellence awards at once.
Steve Carlisle, President and Managing Director of GM Canada was in attendance to present the awards to Bruce Axelson, President of the Capital Auto Group in Regina.
For the eighth consecutive year Capital GM received the General Motors Retailer of the Year for the top New and Pre-owned Volume Dealer in Canada.
They also received the Certified Pre-owned Volume Dealer in Canada award for the ninth consecutive year, along with the Top 16 in 16 award which recognizes top new retail sales volume, and the inaugural Presidents Club award for overall dealership performance.
Capital Auto Group President Bruce Axelson was quick to point the credit to his staff.
“I think what’s most important is the staff we have and how they respect the investment and time of the customer, our staff all does that. They understand buying a car or servicing a car costs a lot of money, and we have always tried to be very respectful of that. The other benefit we enjoy is that we get lots of referrals and repeat customers, so that’s an endorsement of how we do things. People wouldn’t come back unless they felt safe with how we do things,” Axelson said on Friday.
Steve Carlisle, President and Managing Director for GM Canada, referred to the feat as impressive.
“This reflects the culture here and the entire team and organization, so it’s really impressive, we’re thrilled to have the Capital team as partners,” Carlisle told reporters.
The Capital Auto Group is located in northwest Regina, off of Rochdale Boulevard and Pasqua Street.