The Canadian Hockey League in association with the Regina Pats and the 2018 Mastercard Memorial Cup Host Organizing Committee has unveiled the official logo of the 2018 Mastercard Memorial Cup — which represents the 100th edition of the league’s prestigious national championship.
The 2018 Mastercard Memorial Cup logo has been designed with official event colours and includes a large ‘100’ in recognition of the historic presentation of the Memorial Cup, with the wheat sheaves emblematic of Regina’s proud prairie heritage.
The logo continues to feature the traditional likeness of the Memorial Cup trophy atop logos for the CHL and Mastercard, entering their 20th straight year as title sponsor of the event.
The poppy also remains a fixture of the logo positioned at the centre and symbolic of the event’s longstanding support of Canadian Armed Forces.
The unveiled logo will be the primary branding for the 100th edition of the Mastercard Memorial Cup from May 17-27, 2018, at Regina’s Brandt Centre, featuring the host Pats along with the champions of the Western Hockey League, Ontario Hockey League, and the Quebec Major Junior Hockey League.
The CHL will continue to use the 100th celebration branding for all national initiatives and historical recognition.