Boxing Day sales are on all across Regina stores.
Shoppers stormed stores to take advantage of deals on a variety of products.
London Drugs Victoria East store manager John Van Koll says in order for Boxing Day sales to be a positive experience for the business and consumer, two important criteria need to be met.
“Well, pricing is always very important for Boxing Day, but it’s the experience for people that come in.”
Van Koll notes while home appliances are popular, they don’t outsell electronics.
“Basically, when we go into Boxing Week, traditionally the prices are reduced. For example, the Google Home Mini is on right now for $39.99.”
Van Koll says Boxing Day is one of the busiest and highest revenue periods of the year.