We are just days away from the BIGGEST Country Music Festival in Canada, The Craven Country Jamboree. As Craven wraps up each year, fans have been given an opportunity to purchase a limited number of tickets for the next event. I think last year they had 2010 tickets up for grabs as an early, early bird by. They’re always snapped up in a second. Then through the year tickets sell at a reduced price until a certain date and increase as we get closer to the event. Good marketing! What happens is fans buy tickets not knowing if they’ll be able to attend, but buy them anyway. It’s very difficult to know what tomorrow brings, let alone a year. And every year, the good ole Flea Market gets inundated with calls from fans wanting to sell their tickets for various reasons. So bet it!
This event is in such demand, the phones are ringing ( or beeping) while people are on the air with us. The show is a sellout! Once again, I have to hand it to Troy Vollhoffer and his staff Brian, Kim, Ken and partners for redesigning this Country Jamboree into one of the hottest attractions in North America. They know about this event everywhere. The stars know about it and what a FIRST CLASS event this is to be invoved in. They want in!
I first met Troy in his early hockey years in Regina. He only played a couple of games for The Pats, was traded to Winnipeg, then New Westminster and final where he made it count in Saskatoon with the Blades. He signed with Pittsburgh Penguins then to Montreal, but spent most of his hockey years in the AHL, IHL and ECHL. But his family roots in the entertainment industry was where his heart was. I knew Troys father Harold from many events in Regina at the Center of The Arts. Wherever there were sound and light requirements, there was Harold. And more than likely, there was Troy (somewhere). This was a family passion for the world of entertainment. Troy’s last stop in Nashville while in the ECHL obviously impressioned him. That’s now home base for Troy’s company Premier Global Productions. It has become the class of the industry and a multi million dollar enterprise. All of this from a little kid who dreamed like every kid and wanted to be a big league hockey player. We tip our hats to that forward thinking and for not forgetting his roots. The Jamboree is what it is today because of it….a major succes. Thanks Troy! You’re the man.







