A new grocery store in Regina will open at the end of this month and will test-market misfit vegetables and fruits.
Mike Meinhardt is the marketing manager for RedHat Co-op, a group of greenhouse vegetable growers near Medicine Hat, Alberta.
Last year, his group launched a food waste reduction program to sell deformed or otherwise funny looking cucumbers, peppers, tomatoes, lettuce and eggplant at a discount.
He says the program has been a success and a test store will use the produce in Regina at the end of March.
Meinhardt says consumers can save 30 to 50 per-cent by purchasing deformed or funny looking vegetables and fruits.
The food will be sold at the new Save on Foods on Albert Street.