Farm Credit Canada has released results of it’s “Producer Perspectives on Social License Survey.”
FCC Director of industry and stakeholder relations Marty Seymour says Canadian producers recognize the importance of public perception and see themselves playing a lead role in sharing information about
their operations and practices to maintain their social license to operate.
He says the results are no big surprise, with 68 per-cent of producers believe that public perception will have an impact on their future business.
Seymour says almost three quarters of farmers surveyed also indicated they are comfortable sharing information about their farming practices in order to strengthen public trust and maintain their social license
About half of the producers have concerns about social license and especially how new regulations could result from public demands.
He says 72 per-cent of farmers are comfortable sharing information about their farm.
He says many producers are making efforts to engage the public with farm tours, posting on social media and sharing their story.
While most producers want to share information and talk about their agricultural practices, a recent survey by the new Canadian Centre for Food Integrity indicated most consumers are willing to listen and
interested in learning about where their food comes from and how it is grown.
They also indicated that they trust farmers more than anyone else to provide information about food and food production.
Over 90 per-cent of consumers know very little about farming but are interested and want to learn more.