Agriculture More Than Ever has launched a new campaign aimed at encouraging people in the agriculture industry to lend their voice to the food conversation in Canada.
Candace Hill is manager of Agriculture More Than Ever, an industry led initiative.
She says the “Be somebody-Be an agvocate” initiative is a multi-faceted campaign that encourages everyone involved in the agriculture industry to become an agvocate.
Hill says being an agvocate is about adding your voice to the food conversation in positive, engaging and relatable ways.
Hill says surveys continue to show that farmers are one of the most trusted voices when it comes to providing information about farming practices and food production, so she says it makes sense that they
should be the face and voice for agriculture.
A recent survey by the Canadian Centre for Food Integrity showed 93 per cent of consumers know little or nothing about Canadian farming practices, and a majority (60 per cent) of those respondents indicated
they want to know more about farming practices.
Hill says as part of the “Be Somebody Be An Agvocate” campaign, there are individuals who work in various sectors of agriculture who are featured in a video encouraging others to get involved in telling the real
story of Canadian agriculture.
More than 470 organizations have been involved with Agriculture More Than Ever during the past four years.