Every year there is a big debate on when to market and sell Christmas merchandise. That same debate carries over to Christmas music in stores. Some say it shouldn’t start until after Remembrance Day and others argue Christmas music should only be played in December, not any earlier.
It seems to me that Halloween is starting to take on a similar debate. How early is too early to start marketing Halloween products? I’ve noticed on my travels throughout the city, the numerous pop-up Halloween specialty stores and Halloween sales at existing stores. Halloween is still well over a month away! Is the end of August/start of September too early for Halloween stuff? At least the stores aren’t playing Halloween music! Come to think of it, I think the only Halloween specific mainstream song is “The Monster Mash.” I believe it’s way to early to start the Halloween rush because we’re still coming off summer and, in some cases, dealing with back to school stuff. Halloween also conjures up feelings that summer is over, that it’ll be cold and maybe even mental images of snow. I don’t know about you, but I don’t want to think about that in August or early September.
The Halloween surveys are already in, too. According to the latest one from an American source, the National Retail Foundation, the majority of kids want to dress up as superheroes, followed closely by a Batman character and a princess. For adults, being a witch places number one followed by a Batman character and an animal.
Despite the fact I think Halloween marketing is way to early and probably shouldn’t start until October 1, I do admire the creativity and fun that goes into creating a costume either for kids or adults. As a kid growing up in southeast Saskatchewan we always had to make sure our costumes were big enough to fit over our snow suits because 95 per cent of the time it was going to be very cold. Regardless of what you think of this ghoulish day and the lead up marketing, have a safe and fun Halloween season!