Kids dress up, the parents dress up, parties are thrown which can mean food and drink purchases, houses are decorated, and candy is bought and it all adds up to big bucks for the Halloween industry.
That from Dave Williams who is a professor at the University of Saskatchewan’s Edwards School of Business.
He says the enthusiasm around Halloween seems to be primarily a North American phenomena.
Professor Williams also doesn’t see it peaking because it is not excessive commercialization for the sake of it.
There is involvement and participation which has its own reward. And the timing is right; he notes Halloween falls right around mid-September going till the end of October which is all before Remembrance Day and the beginning of the Christmas frenzy.
Williams says in Canada last year, we spent about a billion dollars, altogether, on Halloween.