Those who do some shopping at Shoppers Drug Mart or any Loblaw’s grocery stores will soon have a new loyalty program to use.
Loblaw says it will be starting the program which replaces Optimum and PC Plus Points starting February 1, 2018 using the name “PC Optimum”
Consumers can keep collecting points as usual until February 1 next year when their Optimum and/or Plus points will move to the new program at equal value. If a collector has $100 worth of Optimum points, they will receive $100 worth of PC Optimum points, for example.
The new program will have an easy to remember redemption system — with 10,000 points valued at $10, 20,000 points at $20 and so on to a maximum single transaction redemption of $500. Shoppers can use their reward money at any of Loblaw’s nearly 2,500 stores and the company’s websites.
The announcement comes nearly three years after the grocery giant acquired the pharmacy chain. Loblaw says the current programs have a total of 19 million members and the new integrated program will offer the best of both cards.
“The PC Optimum program will include elements of the Shoppers Optimum and PC Plus loyalty programs that Canadians love, including weekly personalized offers, the ability to redeem points for almost anything in our stores, and exclusive points-earning and points-redemption events, ” said Loblaw Companies Limited in a press release.