When Jump.ca was first founded in 1991 in Regina, little did they know 27 years later, the lasting impact it would have on the community.
Not just for its customers, but for those who might have a little less at the end of each month.
This past December, their campaign, Season of Giving Back, did just that.
It gave back 200,000 meals for the Food Banks of Saskatchewan and gave customers the satisfaction of knowing a phone purchase would help out quite a few families.
Kris Parker is the director of Marketing for Jump.ca. He says the Season of Giving Back initiative came from staff members wanting to be a business that its communities.
“We try to model ourselves for really what we believe the fabric of our communities are,” Parker said. “And the ideals and values of the people of Saskatchewan. We really are a province of supporting one another.”
Parker says in order to better understand how crucial a food bank’s role is in the community, throughout December Jump dot ca rolled up their sleeves and sent volunteers to pack over 800 Christmas hampers at the Regina Food Bank.
He says it was an important moment for his team.
“This initiative was borne out of our staff and wanting to being a business that is recognized and viewed as a local business that supports local,” Parker said. “Our staff found it meaningful and they believed our customers would find it meaningful as well.”
Jump.ca will be making a donation of 40-thousand dollars to the Food Banks of Saskatchewan, giving 200-thousand meals to families in the province.
Parker says the donation goes beyond how corporate values are defined.
“Certainly, it aligns well with our corporate values,” Parker said. “And it’s something that we believe very strongly in supporting community. We’re proud and happy that our customers found it to be a worthwhile campiagn as well.”
He says it’s important to realize how crucial money is for the foodbanks – as opposed to simply donations of food.
“When we put this into context of 200,00 meals for the foodbank, or $25.00 from the sale of each phone, there is a reason why we wanted to donate cash,” Parker said. “What a lot of people don’t realize is monetary donations go a lot further for the foodbank. Especially when we can allow the foodbank to make the food purchases through its channels. For you and I to buy stuff off the grocery store shelf can be twice as expensive as the foodbank using its resources and suppliers to buy necessary food.”