It’s Pink Week in Canada. The no bullying initiative in schools has grown to a week, but Pink Day in particular is this Wednesday, the 28th.
It’s supported by The Red Cross with its Violence, Bullying and Abuse Prevention programs.
Spokesperson Scott McHenry expects there will be about 10,000 shirts worn on Pink Day, as opposed to the approximately 100 shirts sold 10 years ago.
“We have Saskatchewan Roughriders doing 25 to 30 presentations,” said McHenry. “and to share those messages with kids who really all about making a difference in their schools.”
McHenry said the initiative started out as an anti-bullying campaign. Now, it’s about taking action against it.
“It’s really fun because the kids are leading it,” he said. “It’s not led by us, it’s not led by teachers, but the kids are starting to take that action step where they can be the change they want to see in the world.”