The chief agricultural economist for FCC says Canadian farmers must increase productivity to remain competitive in the world marketplace.
J.P. Gervais says competitive pressures are mounting and it is important for Canadian agriculture to invest in innovation to enable continued growth in production and value-added food processing.
“I do believe that future increases in revenue at the farm are going to be coming from increases in production, wherever you look in the world they’re growing a supply of commodities and so I really think that we need to position ourselves to be really successful with innovation and productivity,” he said.
Gervais expects a volatile marketing year due to trade and weather issues.
He suggests farmers be more cautious and develop a good marketing plan in 2018.