A Revera report on aging and seniors has been completed.
The commissioned report, focusing developing innovative research at their facilities, was presented at Marian Chateau in Regina Friday morning.
Trish Barbato, the organization’s Senior Vice President of Innovation and Strategic Partnership, made sure to note the report also places a strong focus on ageism.
“We have a report on seniors and innovation, another one around seniors and love and romance,” she said. “So this is sort of in that context.”
One of the more notable stats in the report showed 84% of seniors believe Canada’s private sector can do more to ease the aging experience, something Barbato has a perfect example of.
“A woman, in her late 70’s, said ‘You know what drives me crazy? I have this favourite restaurant and when I get there, it has a large step and it has a door that will open, but it opens out.'”
Barbato said two things need to be done: Private business north of the 49th parallel need to stress the importance of think about designing and re-designing everything for the increased accessibility of seniors. As well, society as a whole could afford to acknowledge the uniqueness and differences in each seniors needs.
“When we do research and ask market questions, we could even segment this further,” she said. “Because people in their 60’s have different needs and wants than groups in their 70’s or groups in their 80’s.”