The Riders are honouring the Humboldt Broncos.
For Saturday’s game against the Montréal Alouettes, the Riders will be paying tribute on the field to the Humboldt Broncos tragedy, which saw 16 members of the team killed and another 13 injured after a bus crash on April 6th.
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Off the field, the tribute will extend to Rider Store shelves, as the team is selling Humboldt Broncos related merchandise.
“They don’t have retail outlets,” said Riders Marketing Director Miriam Johnson. ” “They don’t have a way to be able to sell things in order to raise money for their community foundation. So, we said, ‘Can we help you do that?'”
Some Broncos products available for sale include hockey jerseys, t-shirts, pucks, pins and mini sticks.
Johnson further said that when presented with the opportunity to do something for the Humboldt Broncos, it was something the organization didn’t even think twice about.
“We said, ‘Humboldt is Saskatchewan’ and it could have been any community,” she said. “It happened in Humboldt and we said if there’s anything we can do, we’re going to do it.”
(with files from Drew Postey)