With the future of North American Free Trade Agreement currently uncertain, the Canada-European Union Comprehensive Economic and Trade Agreement is important on several levels.
That’s from the CEO of the Saskatchewan Chamber of Commerce, Steve McLellan, who is still confident a deal will be reached between Canadian and American negotiators.
McLellan said he feels when deals like NAFTA hang in the balance, other agreements, such as this one with the European Union, provide significant opportunities.
As it stands now, many Saskatchewan businesses are already looking to Europe.
“25, 30 years ago, we were selling a few products to the world,” he said. “Now, we’ve got people in just about every community in Saskatchewan that has a seller of a product to somewhere.”
The global market place, McLellan said, has opened up immensely and become very competitive.
If business owners can be studious and aggressive, Saskatchewan stands to prosper internationally.
“We have the benefit of Saskatchewan of groups like Trade and Export Partnership, STEP, and there’s also lots of industries that have expertise, people that have gone there, have been there and understand the market,” said McLellan. “And then of course, the companies need to simply get on an airplane once the research is done and go test the markets and see what kind of opportunities there are there.”