The latest campaign to address impaired driving in Saskatchewan was launched Monday.
Several emergency services members from across the province, Minister Responsible for SGI Joe Hargrave and others gathered at the Legislature in Regina. One component of it involves the “Knock On The Door” ad, a dramatization showing a father with his kids who’s informed by law enforcement his wife was killed in an impaired driving incident.
The second part involved testimonials from emergency services personnel.
One of the people who spoke was Sergeant Troy Dumont from the Prince Albert Police Service.
“I’ve been to lots of calls in the past, but I attended a call that touched home for me,” he said. “I’ve dealt with for the last five years by trying to make an impact across the province.”
Also in attendance were the parents of Quinn Stevenson, who was killed by a drunk driver on his way to work in 2013. His mother believes this campaign will be effective.
“If these campaigns don’t hit home to people, I’m not sure how much harder we can make it for people,” said Bonny. “They’re real.”