With misinformation being more prevalent than ever and fake news seemingly more common place, separating truth from falsehood is challenging and highly important.
It makes it even more so when it has to do with one’s health.
That’s what the Saskatchewan Health Authority focused on Friday during a panel discussion called “Fake News – The challenge is real: How can we help patients find the facts?” in Regina Friday.
One of the ways to combat fake news, said one official, is through trust.
“It’s really super important to have that relationship between a patient and his/her health care provider,” said the SHA’s Research Director Elan Paluck.
For health care providers, Paluck said it’s important for them to be open.
“Rather than shaming them, actually opening the doors of communication and being able to build that trust.”
Paluck acknowledges fostering these kinds of relationships do take a while. But unless they are formed, continuing a discussion can’t be able to happen.
“Even in the face of evidence, for example, the anti-vaccine movement,” she cited. “Even in the face of evidence, there will be those that will not believe that.”