The provincial government and Sask Sport Inc. have launched the second phase of a marketing campaign to try and ensure a healthy, safe and respectful sport environment for amateur athletes in the province.

The campaign first launched in October 2019 to help build awareness of resources to address bullying, abuse, harassment, and discrimination in sports.

The campaign primarily focuses on the Respect Resource Line, a resource where staff provide information, resources, and referrals by phone, text, or email. The line is completely confidential and anonymous, and it is intended to assist  coaches, parents, and players to find the right course of action.

Sask Sport Spokeperson, Rob Kennedy says that opening the Resource Line is just the beginning.

“We do know that there’s more work that need to be done, and we really are trying to be proactive in ensuring that when people do see these sorts of situations that they take action, that they trust their gut,” said Kennedy.

Kennedy hopes to see it mandated that all coaches in the province are trained in the Respect in Sport protocol, to ensure more athletes are coached safely.