Loss of Country Thunder another blow to Saskatchewan’s tourism industry

Like many country music fans, Tourism Saskatchewan is disappointed at the news there will be no Country Thunder festival this summer at Craven.

CEO Mary Taylor-Ash says the weekend event pumps a lot of dollars into the provincial economy.

“In 2019, the festival created an estimated 18-million-dollars to the provincial economy.” Taylor-Ash said on Tuesday. “That supports local businesses. hotels, transportation, restaurants.  It is one of the biggest yearly attractions we have in our province so losing it definitely hurts.  It doesn’t come as a surprise because of COVID-19, but it does hurt the industry a lot.”

Taylor-Ash says the tourism industry in Saskatchewan like it has everywhere else has been battered by COVID-19 and it will take time to recover.

She says that recovery is underway and with the resilience of Saskatchewan people that the industry will be back on its feet and stronger than ever soon. In the meantime, she is telling people to get out this summer and explore areas of the province they have never seen as there is so much to offer.

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