CAA Saskatchewan is launching a new distracted driving campaign called #unpluganddrive.

Spokesperson Christine Niemczyk says the campaign is targeted at the younger generation of drivers.

“This campaign really talks to a generation, perhaps, that are still using their mobile phone, sometimes not only just for phoning or for texting,” said Niemczyk. “We’re finding that with the younger generation that they’re using the phone for such things as music apps, maps, messaging apps, and social media, and they’re frequently using it while still driving.”

According to CAA, one in six young Canadians have admitted to driving distracted, but Niemczyk says people of all ages are guilty of it.

“All aged drivers have to be aware of distracted driving and the different forms, we’re all guilty of it,” said Niemczyk. “As the campaign from CAA says, unplug and drive. Do what you have to do before you get behind the wheel, be alert and safe while you’re driving and if you have to get your phone, stop when appropriate and safe to do so and pull out your phone and do what you need to do.”

She adds you can be charged for distracted driving for more things than just texting.

“Other forms of distracted driving include drinking beverages when you’re driving, eating, talking to passengers or having long conversations with passengers in the car,” said Niemczyk. “Those sorts of things that really take your eyes off the road and being aware and alert of what you’re doing as the driver.”

To learn more about the #unpluganddrive campaign, and to view animated videos, visit their website.