Canadian Western Agribition in Regina is about to launch a new lifetime shareholder program.
“What we are doing is we have an extremely limited number of ‘shares’ in Agribition, which will entitle the shareholder to a lifetime of discounts, admissions and VIP treatments throughout the shareholder’s life,” explained Agribition CEO Chris Lane.
He said only 100 shares will be issued, giving each owner the opportunity to take in a series of benefits such as rodeo tickets and other services.
The shareholder program is one of a dozen events featured online to replace this month’s show which was cancelled this fall due to the coronavirus.
“It’s a broad and useful program to be a part of,” added Lane. “We expect it to be a high demand program.”
The price has not yet been set on the shares.