Canada Beef to soon launch new marketing information

Saskatchewan consumers will soon have quick access to information about cooking beef while shopping at the supermarket.

Canada Beef will soon put QR codes on beef packages, enabling consumers with smartphones to easily look at suggestions on recipes, cooking and nutrition.

Canada Beef President Michael Young says the QR codes will be placed on various cuts of beef within a few months.

The QR code is square grid with black squares on a white background.

Titan Livestock owner John Lawton supports the idea, saying younger people live on their phones and use QR codes all of the time.

(with files from CJWW)

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