Regina is formally launching its new Sponsorship, Naming Rights & Advertising program.  The program will be providing businesses and organizations with opportunities to showcase their brand while investing in their community.

“Businesses of all sizes, from locally-owned shops to international corporations, are an important part of any vibrant and health community,” says Louise Folk, Executive Director, Citizen Experience, Innovation & Performance in a statement. “The Sponsorship, Naming Rights & Advertising program provides a unique opportunity for businesses and community organizations to promote themselves and align with City programs and facilities that benefit the more than 230,000 residents throughout Regina.”

Revenue earned through sponsorship, naming rights and advertising will contribute to the long-term sustainability of City facilities and programs.

The City will work with interested parties to develop custom opportunities connected to parks, recreation and culture activities and facilities. Opportunities also exist to partner with the City on future events and community-wide initiatives.