CFL Launching New Fan Experiences

With the 2022 CFL season set to begin Thursday, fans will have a host of interactive experiences to participate in.

The league announced the launch of CFL GameZone and an interactive CFL Preseason Futures game. The two ventures are the result of the league’s partnerships with Genius Sports and BetRegal, respectively.

CFL GameZone will offer free-to-play games including CFL Fantasy, the new CFL Preseason Futures predictor and CFL Pick ‘Em, among others.

CFL Preseason Futures will allow fans to predict multiple season-long outcomes. It will be available in both English and French until June 19 and permit participants to predict how many games the Toronto Argonauts will win or the number of touchdowns Calgary Stampeders quarterback Bo Levi Mitchell will have.

Throughout the ’22 season, Genius and the CFL will also launch a new polling tool, an official trivia challenge, an all-star voting mechanism and additional interactive games.

Betting widgets, including live scores, odds and offers will also be available.

“In December 2021, when the CFL and Genius Sports first announced our partnership, we shared our commitment to revolutionize the entire CFL digital infrastructure through a range of highly innovative, immersive, and personalized fan products,” Josh Linforth, managing director of media & engagement at Genius Sports, said in a statement. “As a first step in realizing this vision, we’re delighted to launch the bespoke free-to-play tools that gamify the fan experience while capturing valuable insights and unique information that help the CFL to better understand and engage their audience.”

-This report by The Canadian Press was first published June 7, 2022-

-The Canadian Press-

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