The Moose Jaw Warriors will have a new look when they take the ice for the upcoming season.
A brand new logo and jerseys were unveiled earlier on Tuesday. The reviewing process for the new logo began on October 1, 2020 which wrapped up with today’s presentation.
The new design is inspired by the organization and the community’s connection with the Royal Canadian Air Force (RCAF), 15 Wing Moose Jaw, and the Canadian Forces Snowbirds, 431 Air Demonstration Squadron.
The new logo features the iconic Snowbirds symbol, which can be seen on the underbelly of the CT-114 Tutor jet, the typeface is a nod to historic aviation font styles, and the inclusion of two (2) maple leafs.
Snowbirds Commanding Officer Denis Bandet is excited to have a solid relationship with the Warriors. “Having the Warriors as a honoury Snowbird organization as well is pretty special and to see the development and everything actually come to life is pretty exciting.”
Bandet noted the the hockey team and the Snowbirds have been working together since 2012 and is happy to see the relationship continue to grow.
General Manager Jason Ripplinger is a fan of the new look for the Warriors. “Our front office and Rock & Bloom did a great job, obviously very honoured with our roots, Snowbirds, Canadian Air Force and 15 Wing.”
Ripplinger added the franchise was ready for a new look and is excited for a new era for the Warriors. He also feels its perfect timing for new threads for Moose Jaw with an exciting season around the corner. “The saying is look good, play good, so I think we’re going to have a competitive team and a really fast and exciting team.”
Moose Jaw colours will remain red, black and white which the team has incorporated since arriving in 1984.
In the past the Warriors have held an annual “Snowbirds Night” with special jerseys that are auctioned off with the proceeds donated to Support Our Troops.
Rock and Bloom, a Saskatchewan-based brand studio worked alongside the Warriors to create the new logo.