More than half of Canadians facing food budget constraints: Salvation Army poll

A new survey suggests the rising cost of living has forced more than half of Canadians to cut costs in myriad ways including by choosing cheaper, less healthy foods and skipping medications.

The Salvation Army released the data today as part of its Christmas fundraising campaign.

Research by Edelman Data & Intelligence suggests a growing number of Canadians are worried about inflation costs, with 52 per cent of those polled reporting food-related budget challenges over the past year. That’s up from 39 per cent the year before.

Among the tough spending choices of respondents, 41 per cent said they bought cheaper, less nutritious food; 21 per cent skipped or reduced the size of a meal; and/or 11 per cent skipped buying a regular medication.

The research was conducted online November 10th to 15th among a nationally representative sample of more than 1,500 Canadians. It did not include Canadians living in Yukon, Northwest Territories, and Nunavut.

The polling industry’s professional body, the Canadian Research Insights Council, says online surveys cannot be assigned a margin of error because they do not randomly sample the population.

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