The city of Moose Jaw received national tourism awards for their Get A Life campaign.

The campaign, launched in July 2022 at the Regina International Airport, emphasized the low cost of living in the Notorious City.

The Economic Developers Association of Canada found the campaign to be fun and effective. The awards were given out for best marketing campaign and best promotional item for the ‘Get a Life’ cereal in the $200,000-and-under budget category.

Jim Dixon, manager of economic development for the city, said, these awards wouldn’t have happened without the involvement of residents and businesses.