SGI Launching New Impaired Driving Campaign

With a whole bunch of reasons to celebrate on the horizon, SGI is rolling out a new campaign to make sure people do not drive after drinking, or consuming drugs.

The 30-second campaign video and radio ad features two friends heading to a house party. Before they walk in, they stop and visualize how they can get home at the end of the night.  

The “Billboard ad” you will be seeing all over Saskatchewan, as SGI launches its anti-impaired campaign.

“SGI’s latest campaign shows what can happen when people make good choices, and it’s a message that should resonate with the public,” said Minister Responsible for SGI Dustin Duncan. “Every single impaired driving collision is preventable. In recent years, fewer people are choosing to drive impaired and that’s resulted in fewer collisions – and fewer people being injured or losing their lives. Let’s keep building on that.”  

30 Second visual ad from SGI encouraging people to make sure they have a plan before drinking or taking drugs. Below, is the “Radio” version of the ad.

The ads will begin popping up next week on television, on the radio and numerous social platforms.

They again remind you there are plenty alternatives to getting behind the wheel while impaired: take a taxi or ridesharing service, hop on a bus, call a friend or loved one, or get a ride with a sober designated driver.  

Historically, Saskatchewan has had some of the highest driving while impaired rates in the country, and the ad is being perfectly timed as we being the march through the holidays.

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