ASSINIBOIA — A lifetime career that grew from bookkeeper with Ross Funeral Service in September 1982, and transitioned to receptionist and later office manager, has continued to evolve. Always striving for growth, Anette Pryce transitioned to funeral director and preneed salesperson, becoming licensed in 1988.
Anette Pryce has built a reputation for compassion, professionalism and dedication to the families she serves.
Pryce’s sense of purpose has guided her throughout her career, and she is committed to being a supportive and understanding resource for families in their times of need.
The Assiniboia businesswoman’s path into the funeral profession wasn’t something she planned; it was something that gradually unfolded.
"It just happened to evolve as the years went on," Pryce says. "But through every chapter, my sense of purpose and presence has remained constant."
In recognition of her outstanding leadership and commitment to excellence, Anette was honoured with the 2023 Century Club Award. For many years, she and the team have received numerous awards, including JD Power President’s Awards, Service Excellence, Service Excellence Award Market Winners Western Division and Leader for Service Excellence Canada Division.
Pryce is dedicated to maintaining the highest standards of care and service to provide families with the peace of mind and comfort they deserve during one of their most challenging times. Truly listening and being present with people is the foundation of a meaningful service. In her role, she strives to make families feel both heard and comforted at every opportunity.
Pryce says she also recognizes and embraces the growing presence of women in the funeral profession. The profession is evolving, becoming more modern and responsive, and women are playing a key role in this transformation. As more women enrol in funeral service programs and step into leadership roles, the industry is becoming more reflective of the values families seek during times of loss.
Ross Funeral Home’s funeral director also adds, “The rise of social media has helped normalize conversations about death and has given the public a more behind-the-scenes look at the profession, which has increased interest.”
Numerous reviews and testimonials from those who have benefitted from Pryce’s kindness and compassion in their most difficult days note that she continues to lead with heart, setting a high standard for care, compassion and excellence in every aspect of her work.
