REGINA — Valentine’s Day may be rooted in centuries-old tradition, but in 2026 it means one thing for many Regina retailers: go time.
From heart-shaped chocolate boxes to armfuls of fresh flowers, February 14 continues to be one of the busiest retail moments of the year. The tradition of gifting chocolate dates back to the 1800s when decorative heart boxes helped turn sweets into symbols of romance. Flowers, particularly roses, also have long represented love and passion, making them a staple of the holiday worldwide.
In Regina, that global tradition translates into long hours, steady orders and fast-moving inventory at locally owned flower and chocolate shops.
At Filigree Chocolaterie, located at 2130 A Robinson Street, the pace has picked up dramatically. Founded by Red Seal pastry chef Kent Lukey, the boutique chocolatier is known for handcrafted confections made with premium ingredients. Inside the shop, trays of glossy bonbons, rich caramels and carefully curated Valentine’s assortments are assembled with precision and creativity.
In the days leading up to Valentine’s Day, staff work diligently to prepare custom boxes and refill displays as customers stream in searching for the perfect sweet gesture. Every chocolate is crafted with intention, transforming cocoa into something elegant, personal and gift-ready.
Across the city at 2100 Dewdney Avenue in the Warehouse District, Rooted Living Designs is feeling the same seasonal surge. The locally owned floral and plant boutique has built a reputation for lush arrangements, curated planters and thoughtfully designed gift options that stand out from standard bouquets.
“Valentine’s Day is one our busiest shopping days of the year,” expressed Steven Derkson, co-owner of Rooted Living Designs.
Valentine’s week means early mornings, careful conditioning of fresh blooms and constant bouquet building as popular arrangements begin to sell out. Roses remain a classic choice, but many shoppers are opting for unique combinations of greenery and seasonal florals that reflect personality and style.
For both shops, Valentine’s Day is more than a sales spike. It is a moment that highlights the value of shopping local. Customers are not just purchasing chocolate or flowers. They are supporting skilled artisans, designers and small business owners who pour time and passion into their craft.
The pressure is real. Inventory must be managed. Orders must be filled. Expectations must be met. But there is also excitement in the air as each gift leaves the shop destined to surprise someone special.
As Valentine’s Day approaches, Regina residents are reminded that some of the most meaningful gifts are created close to home.
Watch our SaskToday video to see handcrafted chocolates being made and bouquets coming together and discover how Regina’s local shops are rising to the Valentine’s rush.
