SASKATCHEWAN — March is recognized across Canada as Problem Gambling Awareness Month, a time to confront a hidden crisis that affects individuals, families and communities, and to remind people that help is available, stigma can be reduced and change is possible.
Problem gambling is not a moral failing or a lack of willpower. It is a behavioural health issue rooted in how the brain interprets reward and risk, and it can affect people of all ages, incomes and backgrounds. With the rapid rise of online poker, sports betting and digital gaming, the conversation has never been more urgent.
What problem gambling looks like
In recreational play, gambling is a form of entertainment. In problem gambling, behaviour shifts from fun to compulsion. Researchers have found that the brain’s reward system plays a key role. When a person gambles, the neurotransmitter dopamine is released, creating pleasurable sensations similar to those triggered by drugs or alcohol. Over time, the brain can begin to associate gambling itself with reward, deepening emotional dependence.
People experiencing problem gambling often report:
– A need to wager increasing amounts of money to feel excitement.
– Restlessness or irritability when trying to cut down or stop.
– Constant thoughts about gambling.
– Gambling to escape stress or difficult emotions.
These behaviours can lead to severe financial loss, relationship strain, mental health challenges and even suicidal thoughts. Youth and young adults are particularly vulnerable, especially as gambling becomes more accessible through smartphones and apps.
Speaking up without shame
Emily Olsen, Media Relations Strategist for the Western Canada Lottery Corporation (WCLC), says that Problem Gambling Awareness Month is about opening dialogue and eliminating stigma.
“We wanted to remind people that it is Problem Gambling Awareness Month in March,” Olsen said. “This is a time to have those conversations, to understand that problem gambling is a health issue, not just a matter of personal choice. We want people to recognize what problem gambling looks like and to know how to talk about it with compassion when they have concerns about themselves or someone they care about.”
She adds that a core sign something may no longer be healthy is when the activity stops feeling fun. “If it feels serious or stressful, if you are going past your limits or feel pressure around it, those are indicators it might be time to pause and reassess. Problem gambling is something people don’t always notice right away, and there is no shame in talking about it.”
WCLC is also developing new tools to help people engage with gambling in healthier ways, including digital platforms that allow users to set spending and time limits, giving players more control over their habits.
Grassroots education and community support
Shauna Altrogge, Director of the Gambling Awareness Program at the Canadian Mental Health Association Saskatchewan Division, emphasizes that education and community connection are central to prevention.
“We are a provincial educational program,” Altrogge said. “We deliver programming through presentations, community events and interactive displays that start conversations about gambling in a safe and informative way. We also speak with youth from grade three through to post-secondary students, and with adults who may already be engaged in formal treatment.”
All services from the Gambling Awareness Program are free of charge, and people can connect through their website or by speaking directly with regional coordinators, Altrogge said. “Education can help reduce the harms related to gambling, and awareness can help reduce the stigma.”
How to start a conversation
Talking about gambling concerns can feel difficult, but a thoughtful, empathetic approach can make all the difference. Experts recommend:
- Approaching with care: Express concern calmly without blame.
- Using “I” statements: Say things like “I’ve noticed…” or “I feel concerned when…”
- Choosing the right time: Pick a quiet moment free of distraction.
- Listening openly: Let the person share without interruption.
- Setting boundaries: Review shared finances and establish limits together.
- Encouraging balance: Support activities and connections outside of gambling.
Family and friends also need support. Groups like Gam-Anon offer resources for loved ones affected by someone else’s gambling.
Free help is closer than you think
Across Canada, free and confidential help is available to anyone seeking guidance or support:
Saskatchewan: 1-800-306-6789
Alberta: 1-866-332-2322
Manitoba: 1-800-463-1554
Nunavut: 1-800-265-3333
Northwest Territories: 1-800-661-0848
Yukon: 1-866-456-3838
These services can connect callers with local resources, counselling and support networks designed to help individuals and families navigate their next steps.
A community challenge, and a community response
Problem Gambling Awareness Month shines a light on an often silent issue. Because problem gambling rarely announces itself, many people struggle in isolation, masking financial losses, hiding emotional stress, or pretending everything is under control. But as experts say, the first step toward recovery is awareness, followed by dialogue and support.
This March, communities are asked not just to talk, but to listen… and to do so without judgment. By raising understanding, supporting one another, and pointing people toward help, we strengthen not only individuals but families and entire communities.
Some risks cost more than money, but recognition and compassion can help people reclaim their lives. If you are concerned about yourself or someone you care about, help is available today.
