REGINA — The wait is finally over. Country Thunder Saskatchewan officially kicked off Thursday, launching four days of world-class country music, camping and entertainment that will once again turn the Craven Valley into one of Saskatchewan's biggest summer destinations.
After heavy rain delayed the traditional Wednesday early arrival, campers began rolling through the gates at 9 a.m. Thursday as crews welcomed thousands of festival goers eager to settle in for a weekend packed with live music, attractions and community spirit.
While the RAM Main Stage opens Friday, the festival wasted no time getting the party started. The beer gardens opened Thursday afternoon with local songwriting showcases before Weyburn's own Brayden King was to headline the evening's kickoff celebration, giving fans an early taste of the energy that defines Country Thunder.
Digital Manager Megan Benoit says that's exactly what makes the festival different.
"I always tell people who have never been to the festival that you can't go into it with the mindset that it is just a concert," Benoit said. "It's very different than going to an arena or a stadium show. It's truly about the atmosphere."
That atmosphere only grows bigger over the next three days.
Riley Green takes over the main stage Friday before legendary rock band Creed delivers one of the festival's most anticipated crossover performances Saturday. The weekend closes Sunday with reigning CMA Entertainer of the Year, Lainey Wilson, giving fans three nights of headline performances in one of North America's premier outdoor country music settings.
The music is only part of the experience.
Country Thunder has expanded its entertainment lineup with the debut of Buckin' Thunder professional bull riding on Saturday and Sunday, line dancing lessons with The Country Collective, songwriter showcases, a hypnotist, Saskatchewan Roughriders watch parties and the Rolling Thunder Mobile Exhibition celebrating more than four decades of festival history in the Craven Valley.
"It's truly four days of nonstop entertainment," Benoit said. "Between that main stage, the beer gardens, we've got songwriter showcases, we've got a hypnotist, line dance lessons, and this year we're introducing professional bull riding as well. So it's a lot. There's a lot going on at once."
Festival organizers are also encouraging first-time visitors to arrive early, explore the grounds and take advantage of everything happening beyond the concerts.
"Take it all in, come early and just enjoy every moment of it," Benoit said.
Getting there is easier than ever.
Complimentary SGI Safe Ride Shuttles are operating daily from Regina and Moose Jaw, providing free transportation to help prevent impaired driving. Pickup locations include Southland Mall, Victoria Square Mall and The Yards at the Warehouse District in Regina, along with Town 'n' Country Mall in Moose Jaw.
For those still planning to attend, organizers say one of the best ticket values remains available through participating Sherwood Co-op locations across Regina, where single-day passes can be purchased for $99.
"I don't think you could see Lainey Wilson anywhere for $99, let alone her plus all the other artists on that stage and bull riding and everything," Benoit said. "It's a great deal."
Festival staff are reminding guests to review campground and security policies before arriving. Only approved clear bags are permitted inside the concert bowl, while folding lawn chairs and one unopened factory-sealed bottle of water are welcome. Front gates close nightly at 10 p.m., and campers can access cashless shower facilities throughout the weekend.
As thousands gather once again in the valley, Benoit says bringing Country Thunder home to Saskatchewan remains something the entire organization takes pride in.
"We are very proud to be part of this community," she said. "We love bringing people to Saskatchewan and showcasing how beautiful this area is. We love coming back home to Saskatchewan, and more than that, we love the community supporting us. Thank you to everyone who has come out to the show, bought their tickets, and continues to support live music in the Craven Valley."
