REGINA — A national advertising campaign to raise awareness of law enforcement opportunities in Saskatchewan has generated significant interest across Canada over the past five weeks, according to Sask. Community Safety.
In approximately five weeks, the "In Saskatchewan, it all lives here" campaign raised awareness of the diverse career opportunities available in policing and law enforcement throughout the province, while showcasing Saskatchewan as a great place to build a career and raise a family.
By bringing police services and agencies together under a single, co-ordinated platform, the campaign expanded its reach and strengthened the visibility of the full spectrum of law enforcement careers in the province. It engaged new audiences who may not have previously considered a career in law enforcement, the ministry reports.
The national response to the campaign is reflected in the results. Highlights include:
- Nearly 14 million impressions across multiple digital platforms;
- 1.7 million complete video views;
- More than 114,000 clicks and 94,000 website visits to Saskatchewan.ca/serve-here, with 90 per cent identified as new users; and
- More than one million users reached outside Saskatchewan through Facebook and Instagram, with the highest engagement coming from Ontario, followed by British Columbia and Alberta.
Participating police services also reported increased traffic to their websites during the campaign, along with a rise in inquiries from individuals seeking more information about careers or opportunities to learn more. Building on the campaign's strong online engagement, recruitment efforts continue through career fairs and outreach events.
"There has never been a better time to pursue a career in policing and law enforcement in Saskatchewan," Saskatchewan Marshals Service Chief Marshal Robert Cameron said.
"Through this national recruitment campaign, we are showing Canadians that Saskatchewan offers exciting career opportunities, a great quality of life and strong communities. The Saskatchewan Marshals Service is proud to be part of this campaign."
The campaign theme, "In Saskatchewan, it all lives here," reflects the values that define Saskatchewan, including strong communities, a commitment to service and a spirit of teamwork, Sask. Community Safety states.
"The SPS was proud to take part in this unique recruiting initiative. In an increasingly complex and polarized world, it is essential that we recruit individuals that are committed to service excellence," Saskatoon Police Service Chief Cameron McBride said.
"Especially evident during National Police Week, we know that the quality of our people matters in every interaction and our members can influence community safety every single day."
To watch the campaign video and learn more about law enforcement career opportunities in Saskatchewan, visit: Saskatchewan.ca/serve-here.
