REGINA – The Regina Pats are making one of the biggest investments in their fans in franchise history, dramatically cutting ticket prices in hopes of filling the Brandt Centre with louder crowds, more families and a new generation of hockey supporters.
Here's a video with fan reaction.
Beginning with the 2026-27 season, single-game ticket prices are dropping by 15 per cent across every seating category, making Western Hockey League action more affordable than it has been in years. The biggest savings come in the new Family Zone, where seats will cost just $12.50 each, a remarkable 58 per cent reduction from previous pricing. Weekday games will also feature tickets starting at only $12.25.
The changes are part of a new vision under Brandt Sports & Entertainment, which recently assumed management of the Brandt Centre. Rather than relying primarily on ticket prices, the organization is betting that fuller stands will create a better atmosphere while driving concession sales, merchandise purchases and corporate partnerships.
The fan experience is also set for a major upgrade.
A planned $10-million transformation of the Brandt Centre will include a new sound system, theatrical lighting, upgraded security, enhanced digital displays, upper-bowl LED power ring lighting and what is expected to be Canada's first LED rink board system. Premium seating and hospitality areas will also be modernized in phases, while Brandt Sports & Entertainment takes over arena food service to introduce upgraded premium dining options.
Season ticket prices will remain unchanged, but memberships will offer up to 30 per cent more value through a $5 concession credit at every regular-season home game and free admission to all pre-season home games.
Single-game tickets at the new prices go on sale Aug. 24.
For many Regina residents, the announcement is exactly what the team needed.
"I am so excited," said Pats fan Tanya. "This is going to allow so many more people the opportunity to go and check them out and cheer them on."
Tessa believes lower prices will help create a much livelier atmosphere inside the Brandt Centre.
"I think it's fantastic. More people can go to the game. I think it's awesome."
Josh says the decision is especially important as Regina continues to grow.
"I think it's awesome. In a growing city, the fact they're lowering prices for the Pats, for everybody and families to be able to go out and enjoy, I think that's awesome."
Even visitors are taking notice.
Australian Pats fan Michael believes packed crowds could completely change the experience on game nights.
"Oh, man, I'm so excited because you know what? More people, games are going to be packed, lots more supporters, and it's just going to be a great experience. We're just so amped for the season."
Tom says making hockey more affordable is also an investment in the club's future.
"I think that's a great idea. You'll get more fans in that way. You'll get the younger generation in that way. Because the product itself is not the best in the last couple years. So hopefully that will help them improve and add some revenue to their costs."
For Regina, the announcement is about more than cheaper tickets. A full arena creates energy that benefits local businesses, strengthens community pride and gives young fans the chance to create lifelong memories watching their hometown team. Every packed game helps support local jobs, from arena staff and food vendors to retailers and sponsors who depend on busy event nights.
The Pats are taking a calculated risk by lowering prices, but it is one built on a simple idea: hockey is at its best when the building is full, the crowd is loud and the community rallies behind its team. If fans respond, this could mark the beginning of an exciting new era for one of Canada's most historic junior hockey franchises.
