Mosaic Place in Moose Jaw will have a new name as a 10-year partnership with The Mosaic Company will not be renewed. The contract is set to conclude at the end of this year.
The city has begun preparing its marketing strategy to find a new naming right partnership for the facility. Mayor Fraser Tolmie said on Thursday that the arena will be known as Mosaic Place until the city finds a new name partner.
“The city’s next steps will be to aggressively market this facility to potential sponsors,” explained Tolmie. “We are at this time working on marketing materials to attract new sponsors.”
Sarah Fedorchuk, vice-president of government and public affairs for North America with The Mosaic Company, emphasized that community dollars will stay in Moose Jaw as part of their ongoing partnership with the city despite the conclusion to this naming rights agreement.
She said more sponsorship opportunities are on the horizon.
“We’re just going to be partnering with new organizations and you will see those kind of announcements in the coming months and years,” shared Fedorchuk. “We have been shifting our community investment strategy to focus on food security and water stewardship, so we will be looking for partnerships that feed into that new strategy.”
Fedorchuk added that this announcement does not impact their agreement with the Moose Jaw Warriors or Mosaic Stadium in Regina. Their naming rights agreement with the home of the Roughriders runs until 2036.
