REGINA — It’s been about a month since Dewdney Avenue reopened after being closed for most of 2025.
The road underwent major upgrades as part of a $32-million revitalization project.
With its reopening, businesses have expressed enthusiasm and optimism for revenue going forward.
Although it’s early, one business owner says he hasn’t noticed much of a difference in sales.
“I wouldn't say we've noticed a huge change,” said Rebellion Brewing CEO Mark Heise.
“It hasn't been drastically different than the rest of the year when the road was closed,” he added.
Heise said he believes this is because the business has worked on becoming a destination.
“[We] truly made it a place that people are willing to go out of their way to come to and support, despite [them] dealing with construction.”
While Rebellion Brewing isn’t seeing a difference in people walking through its doors, Heise noted an increase in foot traffic along Dewdney Avenue.
“There’s been a ton more foot traffic and a ton more cyclists. There was some warm weather earlier in December where you really saw that increase,” he said.
He mentioned foot traffic is better for businesses than cars driving by.
“You're forced to go at a slower pace, and you notice, ‘Hey, there's this store here, there's this beautiful patio. I think I wanna sit and have a coffee.’”
“Whereas if you're driving in a car, you aren’t really paying attention,” he added.
Heise is optimistic that when spring arrives and warmer weather hits Regina, more people will stroll along Dewdney Avenue and check out local businesses.
He is also excited to see how the City of Regina moves forward with the Yards redevelopment project.
In early December, city council approved a negotiated request for proposal (NRFP) process to select a developer for the Yards.
The city expects to award the RFP in the first quarter of 2026.
The new space will include parks, at least 150 dwelling units and a potential sports stadium.
