REGINA — Frost Regina has officially gotten underway with a new schedule and activities.
The winter event will take place over three weekends on Feb. 6-8, 13-16 and 20-22.
Jennifer Johnson, deputy city manager for communications, Service Regina and tourism, spoke on what’s new for Frost Regina during a launch event on Friday.
“New this year is, of course, the show [Disney’s] Frozen, but also the balloon bar [at the Globe Theatre].”
Johnson also mentioned new activities happening at the Regina Exhibition Association Limited (REAL) District, including street hockey and the winter welfare military zone.
Attendees can also indulge in brunches at the Conexus Art Centre.
Warmer temperatures have descended on the city this weekend, making it easier for people to walk around more, said Johnson.
“It allows people to explore [and] be a little bit more leisurely.”
However, warmer temperatures have led to several closures for activities until further notice, including crokicurl at REAL and downtown, and skating at Victoria Park.
Setting this all up likely took eight months of planning and meetings, noted Johnson.
“We met in some cases monthly, weekly, tons of partners all together, and just really tried to put as many finishing touches on all aspects of the festival as we could.”
One new partner for Frost Regina is the Globe Theatre, which described partnering with the city as a natural fit.
“We went and spoke with Jennifer at the city at Tourism [Regina] and decided it would be the perfect opportunity to partner to bring a lot of winter magic to the City of Regina,” said Heather Ervin, the director of development and community engagement at the Globe.
Ervin said recent upgrades to their facility have allowed large-scale musicals like Frozen.
“The renovations were a huge impetus for this large-scale programming and for dreaming big and dreaming big in winter.”
The Globe extended Frozen’s date twice after more than 13,000 tickets were sold. Ervin said they’re hoping to sell 5,000 more tickets.
As for partnering with Frost Regina on an annual basis, Ervin can see this happening.
“They’re in the business of downtown being vibrant, and so are we.”
Organizers of Frost Regina said they’re hopeful the energy for the event sustains through the weekends.
Johnson said they’ll take feedback after the event to decide its direction for 2027.
More information on Frost Regina can be found here.
