Riders and SGI Team Up for “Safe Ride” Message

We are one game into the CFL season, with the Riders playing Game Number Two on the road in Hamilton this Sunday.

The following Sunday, June 23rd, Rider faithful will flood to the holy land of Mosaic Stadium for the home opener.

The Saskatchewan Roughriders and Saskatchewan Government Insurance are working together to make sure everyone has a good time, and has a safe ride home.

Roughriders President and CEO Craig Reynolds talking about a “safe ride home” after Rider games. Photo courtesy of SGI’s Social Media Feed.

“We have an extremely exciting season of Roughrider football ahead of us and want Rider Nation to be there for every minute of it. That’s why we are so happy to partner with SGI to help us continue to encourage our fans to plan a safe ride home from Mosaic Stadium,” said Riders President and CEO Craig Reynolds. “Whether that’s calling a sober friend for a ride, hailing a cab, taking Rider Transit or even walking home, we want our fans to make a safe choice so they can be back cheering on their Green and White at the next home game.”

To that end, the Roughriders and SGI have a “playbook” for a safe ride home.

  • Pass the keys to a sober designated driver.
  • Run to one of the transit pick-up spots and take the bus. 
  • Kick back in an Uber.
  • Catch a cab.

“It’s no secret that Rider fans know how to have a good time, but when the game is over, it’s important that they have a safe, sober ride home,” said Minister Responsible for SGI Dustin Duncan. “Congratulations to SGI for signing with the Riders and ensuring that every member of Rider Nation gets home safe at the end of the game.”

There will safe driving messaging on the “MaxTron”, wristbands, stickers and decals throughout the concourse at the stadium. SGI “Safe Ride” Ambassadors will also be on hand during the pre-game “Party in the Park” .

One lucky season ticket holder who safely travels to Rider games from out of town will be picked each home game to get a prize pack, and recognition on the “MaxTron” for making the smart choice.

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