Experience Regina

Regina wins Teddy Waste Award for botched “Experience Regina” Campaign

Regina wins Teddy Waste Award for botched “Experience Regina” Campaign

May 9, 2024 | 6:18am
The failed Experience Regina experiment is back in the news and has won an award for waste. Tuesday, the Canadian Taxpayers Federation presented its 26th annual Teddy Waste Awards to the City of Regina for its failed Experience Regina rebrand; CBC President Catherine Tait for handing out millions in bonuses while firing employees; and the […]
Reid out as president and CEO of REAL

Reid out as president and CEO of REAL

Jan 16, 2024 | 11:28am
Regina Exhibition Association Limited (REAL) is undergoing a significant leadership change as Tim Reid, the President and CEO, is no longer with the organization. The decision, made by the REAL Interim Board of Directors, was unanimous and marks the next phase in the formal review of the organization’s financial sustainability, organizational structure, operations, governance, and […]

Council appoints six city staffers as interim REAL board

Nov 25, 2023 | 5:38am
Regina City Council has appointed six individuals to the REAL Board of Directors on an interim basis following the resignation of the board earlier in the week. All newly appointed directors are also employees of the City of Regina and are: The interim directors have each been appointed to a term ending July 31, 2024. […]

‘Old boys’ club’: Federal Employees question how Regina rebrand was approved

Jul 26, 2023 | 4:52am

Federal government employees expressed relief that Prairies Economic Development Canada was not involved in a disastrous rebrand that saw Saskatchewan’s capital city criticized for sexualized slogans. Messages in a group chat obtained under freedom of information laws show federal employees were shocked by Tourism Regina’s campaign. All names of employees have been redacted. “There were […]

Report into “Experience Regina” launch released by REAL

Jul 13, 2023 | 11:38am

An independent review is shedding light on the controversial rebranding of Tourism Regina to “Experience Regina.” The 144-page report, conducted by George B. Cuff & Associates Ltd., based in Spruce Grove, Alta., details what happened and how the “incident” happened. Cuff found that on the same day of the “Experience Regina” launch, a REAL staff […]

“We will see where the brand goes”, Mayor responds to return of Tourism Regina

Apr 17, 2023 | 6:21am

Experience Regina is no more for now, as the REAL Board of Directors announced the return of the Tourism Regina name while a review is underway. After the ‘botched’ rebrand led to criticism and the City of Regina making national and international news, the REAL Board announced the change to “ensuring the future of tourism […]

Experience Regina is no more after decision to return to its original name

Apr 13, 2023 | 2:14pm

Amidst the Experience Regina controversy, a big announcement came from the REAL district today. “Over the past few weeks, we have been working with our owners to determine the best path forward for our tourism agency. At this time the decision has been made to return to Tourism Regina’s name and reactivate the website and […]

Citizen group asks Experience Regina CEO to resign after slogan campaign backlash

Apr 5, 2023 | 2:48pm

About a dozen people rallied inside Regina City Hall on Wednesday, asking for the CEO of the city’s tourism agency to resign amid ongoing backlash over-sexualized slogans the organization had used. Bernadette Wagner, a spokesperson for the group, said CEO Tim Reid should be removed from “anything to do with the city of Regina” after […]

City Hall The Focus of Two Protests Today

Apr 5, 2023 | 9:08am

It could be a raucous day at City Hall in Regina. As council convenes for its meeting this afternoon, councillors will run a gauntlet of protesters. At noon, a group opposed to boundry changes to wards in the city will make their presence felt. The group feels this will give less of a voice to […]