Experience Regina

Legendary comedian Lesley Nielson, Orphan Black Star Tatiana Maslany – and comic book meta anti-hero “Wade Wilson” all have one thing in common. They’re from Regina. Wade Wilson – also known as “Deadpool” the “merc with a mouth” – is canonically from right here in the Queen City. In the first film offering Ryan Reynold’s […]

The failed Experience Regina experiment is back in the news and has won an award for waste. Tuesday, the Canadian Taxpayers Federation presented its 26th annual Teddy Waste Awards to the City of Regina for its failed Experience Regina rebrand; CBC President Catherine Tait for handing out millions in bonuses while firing employees; and the […]

Regina Exhibition Association Limited (REAL) is undergoing a significant leadership change as Tim Reid, the President and CEO, is no longer with the organization. The decision, made by the REAL Interim Board of Directors, was unanimous and marks the next phase in the formal review of the organization’s financial sustainability, organizational structure, operations, governance, and […]

Regina City Council has appointed six individuals to the REAL Board of Directors on an interim basis following the resignation of the board earlier in the week. All newly appointed directors are also employees of the City of Regina and are: The interim directors have each been appointed to a term ending July 31, 2024. […]

Federal government employees expressed relief that Prairies Economic Development Canada was not involved in a disastrous rebrand that saw Saskatchewan’s capital city criticized for sexualized slogans. Messages in a group chat obtained under freedom of information laws show federal employees were shocked by Tourism Regina’s campaign. All names of employees have been redacted. “There were […]

An independent review is shedding light on the controversial rebranding of Tourism Regina to “Experience Regina.” The 144-page report, conducted by George B. Cuff & Associates Ltd., based in Spruce Grove, Alta., details what happened and how the “incident” happened. Cuff found that on the same day of the “Experience Regina” launch, a REAL staff […]

Experience Regina is no more for now, as the REAL Board of Directors announced the return of the Tourism Regina name while a review is underway. After the ‘botched’ rebrand led to criticism and the City of Regina making national and international news, the REAL Board announced the change to “ensuring the future of tourism […]

Amidst the Experience Regina controversy, a big announcement came from the REAL district today. “Over the past few weeks, we have been working with our owners to determine the best path forward for our tourism agency. At this time the decision has been made to return to Tourism Regina’s name and reactivate the website and […]

The fallout from the Experience Regina rebrand continued after a protest at City Hall called for further action. Bernadette Wagner, a spokesperson for the group, said CEO and President of REAL Tim Reid should be removed from “anything to do with the city of Regina”. Reid has apologized for the “negative impact” the slogans have […]

About a dozen people rallied inside Regina City Hall on Wednesday, asking for the CEO of the city’s tourism agency to resign amid ongoing backlash over-sexualized slogans the organization had used. Bernadette Wagner, a spokesperson for the group, said CEO Tim Reid should be removed from “anything to do with the city of Regina” after […]