Tourism Regina

The City of Regina, and Tourism Regina are opening up to “Visitor Kiosks” to make sure tourists get the pointed in the right direction when visitng the Queen City. The kiosks will be staffed by “city ambassadors” who will give tips and travel advice. “The City of Regina is committed to supporting, growing and enhancing […]

Saskatchewan has been seeing a steady increase in tourism visits, and spending. According to numbers from Statistics Canada travel spending hit 2.85 billion in 2023 an increase from 2.4 billion in 2022. More Americans are crossing the land border, with a 54 percent increase in traffic.  More Americans are visiting by air as well, with […]

The failed Experience Regina experiment is back in the news and has won an award for waste. Tuesday, the Canadian Taxpayers Federation presented its 26th annual Teddy Waste Awards to the City of Regina for its failed Experience Regina rebrand; CBC President Catherine Tait for handing out millions in bonuses while firing employees; and the […]

The City of Regina is now responsible for Tourism Regina, following a unanimous vote from the city council to take responsibility away from the Regina Exhibition Association Limited (REAL). REAL requested the change after its board of directors unanimously agreed that the transition of Tourism Regina away from REAL would be the best path forward […]

At next week’s Regina city council meeting, council will consider a request to end REAL’s oversight of Tourism Regina. The request, which was unanimously approved and brought forward by the Regina Exhibition Association Limited (REAL) Board of Directors on October 5, will also see city administration recommending that the council approve transitioning Tourism Regina’s responsibilities […]

Federal government employees expressed relief that Prairies Economic Development Canada was not involved in a disastrous rebrand that saw Saskatchewan’s capital city criticized for sexualized slogans. Messages in a group chat obtained under freedom of information laws show federal employees were shocked by Tourism Regina’s campaign. All names of employees have been redacted. “There were […]

Experience Regina is no more for now, as the REAL Board of Directors announced the return of the Tourism Regina name while a review is underway. After the ‘botched’ rebrand led to criticism and the City of Regina making national and international news, the REAL Board announced the change to “ensuring the future of tourism […]

Amidst the Experience Regina controversy, a big announcement came from the REAL district today. “Over the past few weeks, we have been working with our owners to determine the best path forward for our tourism agency. At this time the decision has been made to return to Tourism Regina’s name and reactivate the website and […]

Tim Reid – President and CEO of Experience Regina  – has issued an apology for using a slogan which some say is “steeped in toxic masculinity” and “Misogynistic”. In a social media post scheduled to coincide with the launch of the new branding for what was previously known as “Tourism Regina,” the official experience Regina […]

Regina is paying homage to the 21-year-old loved and hated unofficial theme song of Regina. The song Experience Regina is now official, remade, and represents the rebranding of Tourism Regina – which is now rebranded and renamed Experience Regina. “Experience Regina really did come from us as citizens and the people and the stories that […]