Tourism Regina

City of Regina now responsible for Tourism Regina

Nov 9, 2023 | 11:50am
The City of Regina is now responsible for Tourism Regina, following a unanimous vote from the city council to take responsibility away from the Regina Exhibition Association Limited (REAL). REAL requested the change after its board of directors unanimously agreed that the transition of Tourism Regina away from REAL would be the best path forward […]

REAL Board of Directors requests to be removed from Tourism Regina responsibilities

Nov 3, 2023 | 12:00pm
At next week’s Regina city council meeting, council will consider a request to end REAL’s oversight of Tourism Regina. The request, which was unanimously approved and brought forward by the Regina Exhibition Association Limited (REAL) Board of Directors on October 5, will also see city administration recommending that the council approve transitioning Tourism Regina’s responsibilities […]

‘Old boys’ club’: Federal Employees question how Regina rebrand was approved

Jul 26, 2023 | 4:52am

Federal government employees expressed relief that Prairies Economic Development Canada was not involved in a disastrous rebrand that saw Saskatchewan’s capital city criticized for sexualized slogans. Messages in a group chat obtained under freedom of information laws show federal employees were shocked by Tourism Regina’s campaign. All names of employees have been redacted. “There were […]

“We will see where the brand goes”, Mayor responds to return of Tourism Regina

Apr 17, 2023 | 6:21am

Experience Regina is no more for now, as the REAL Board of Directors announced the return of the Tourism Regina name while a review is underway. After the ‘botched’ rebrand led to criticism and the City of Regina making national and international news, the REAL Board announced the change to “ensuring the future of tourism […]

Experience Regina is no more after decision to return to its original name

Apr 13, 2023 | 2:14pm

Amidst the Experience Regina controversy, a big announcement came from the REAL district today. “Over the past few weeks, we have been working with our owners to determine the best path forward for our tourism agency. At this time the decision has been made to return to Tourism Regina’s name and reactivate the website and […]

“Experience Regina” CEO Issues Apology Over Slogan

Mar 20, 2023 | 4:18am

Tim Reid – President and CEO of Experience Regina  – has issued an apology for using a slogan which some say is “steeped in toxic masculinity” and “Misogynistic”. In a social media post scheduled to coincide with the launch of the new branding for what was previously known as “Tourism Regina,” the official experience Regina […]

Rebrand resurrects “Experience Regina”

Mar 16, 2023 | 6:02pm

Regina is paying homage to the 21-year-old loved and hated unofficial theme song of Regina. The song Experience Regina is now official, remade, and represents the rebranding of Tourism Regina – which is now rebranded and renamed Experience Regina. “Experience Regina really did come from us as citizens and the people and the stories that […]

REAL District takes over Tourism Regina from Economic Development Regina

Jul 3, 2022 | 10:10am

Tourism Regina will be under a new direction as Economic Development Regina (EDR) has agreed to transfer its responsibilities to the Regina Exhibition Association Limited (REAL). Council approved that EDR will remove the marketing and promotion of tourism services for Regina and the region from its mandate and add it to REALs. Mayor Sandra Masters […]

Tourism Regina looking to showcase the area with several initiatives

Jun 1, 2022 | 11:45am

Tourism Regina is hoping both visitors and locals will take advantage of some of the attractions Regina has to offer this summer. To help celebrate Tourism Week, (May 29-June 4) Tourism Regina is recognizing several initiatives they have undertaken to help everyone find some of unique features the local area is able to offer. One […]

One day conference seeks ways to get Regina’s tourism industry going again

Nov 6, 2021 | 7:18am

Stakeholders in Regina’s business and tourism sectors got together this week for a one day conference called “Collaborate and Connect”/ The event brings both together to find ways to get people not only outside of the city interested in what Regina can offer, but inside the city as well. Tourism Regina’s Chelsea Galloway feels many […]